See How Wheelwright Museum Uses Technology During Closure
How can you access New Mexico’s oldest non-profit, independent museum when its doors are closed?
The answer is in the palm of your hand.
Using Guide by Cell’s mobile technology, virtual visitors can text the word “Wheelwright” to the shortcode 56512 and receive a link to access the museum’s mobile exhibitions from the comfort of their smartphone.
Divided into categories like Laughter and Resilience or From Converse to Native Canvas, smartphone viewers can listen to audio clips, watch videos, and of course, view works of art.
As museums and other cultural venues face this uncertain period of closure, many are investing in digital engagement efforts to maintain connections with members and their community. It’s become commonplace for museums to offer live streaming with curators, online programs for youth--even contests on social media.
As the COVID-19 pandemic continues to transform our society, technology will be a solution to a wide variety of challenges.
“We know the implications of technology reach far in terms of accessibility during this time,” says Wheelwright’s Chief Curator Andrea Hanley.
What's On the horizon? To maintain financial viability, cultural organizations are now exploring ways to monetize the virtual experience.